Symposium on clinical and commercial efficiencies in LondonMarch 21, 2013
Start with the end in mind; clinical and commercial efficiencies
Thursday, 21 March 2013
13:00 - 17:00
One Birdcage Walk
This educational event is complimentary for members of the biopharmaceutical industry.
*Seats are limited.
||Registration and lunch
Introduction / Welcome
Ubavka DeNoble, MD
Corporate Vice President, Phase II/III, Key Accounts
Manager Business Development Clinical Research Services
||Successful commercialization – value is the name of the game
Vice President Commercialization
- Value-based assessment of new medicines is driving convergence of Regulatory, Clinical and Commercial perspectives earlier in the R&D process
- Examples of a more collaborative framework, by which sponsors, regulators, and payers, as essential stakeholders, undertake drug development with reimbursement in mind to achieve the common goal of safe, effective, and affordable medicines
- Paving the way for success' – How commercialization models support more efficient, integrated development
||Current and future technology trends – driving quality and efficiency
Bill Byrom, PhD
Senior Director, Product Strategy, Perceptive Informatics
- Overview of industry technology trends
- Making technology simpler and more efficient for our users, in particular site personnel – examples and site feedback
- Consolidating and presenting operational data from multiple systems for effective and timely decision making
- Building from this to realise targeted monitoring efficiencies
||Invest smartly in your post-approval program: early planning can drive market success and value
Senior Director Observational Research
In todays' world, observational data are required to make your new product a success - especially after launch. Early planning will ensure you have the appropriate data available by the time your new product goes to market; you will also have time to design the studies in the most cost efficient manner, whilst optimizing data quality and physician interest.
"What I want to change tomorrow" – "take aways" from the seminar and how do we apply this information to the real world.
Vice President Business Development Clinical Research Services
Elaine Tatum, PhD
Senior Director Business Development Clinical Research Services
Special guest from the Pharmaceutical Industry
Afterwards: Cocktail Reception
For questions, registration changes or cancellations, please email Martina Docherty.