Brand identity and recognition is one of a product’s most valuable communications assets. It conveys the powerful emotive, nonverbal aspects of the brand and engages the customer on a personal level.
Vertebrand
Vertebrand is an original PAREXEL Medical Communications brand development model. It applies all branding criteria to define brand essence and convey the emotive nonverbal aspects of our clients’ brands.
The Vertebrand model ensures branding consistency, unity, and cohesion. It reinforces brand recognition and builds brand momentum among a variety of audiences, media, and activities.
Creative Design
The design interpretation and consistency of a brand can clearly identify and elevate a product and communicate a message.
Our Branding and Design group understands the value of design across all medical communications and delivery media. We know that strong design can elevate a product and clearly communicate a message through:
- Print product portfolios
- Branded educational initiatives
- Meetings and events
- Exhibition architecture
- Interactive media and video
We also develop comprehensive branding guidelines to protect our clients’ brands, facilitate global alignment, and ensure compliance with industry regulations.