Branding and design
The visual backbone of brand-building communications
Brand recognition is one of the most valuable communications assets of any product. It reflects the powerful emotive, intangible aspects of the brand and engages the customer on a personal level.
Vertebrand
Vertebrand is the PAREXEL Medical Communications brand development model. It applies rigorous branding criteria to define brand essence and convey the emotive, nonverbal aspects of your product.
Our unique Vertebrand model ensures branding consistency, unity, and cohesion. It reinforces brand recognition and builds brand momentum among a variety of audiences, media, and activities.
Creative Design
The design interpretation and consistency of a brand should clearly identify and elevate a product and communicate its brand essence.
Our Branding and Design group understands the value of design across all medical communications and delivery media. We employ effective design principles to elevate a product and clearly communicate its message through:
- Print product portfolios
- Branded educational initiatives
- Meetings and events
- Exhibition architecture
- Interactive media and video
We also develop comprehensive branding guidelines to protect our clients' brands, facilitate global alignment, and ensure compliance with industry regulations.