Digital interactive media

Technical Innovations for Scientific Communications

PAREXEL's Digital Media team is a leader in applying innovative e-communication and e-learning techniques to engage audiences in captivating and dynamic ways. 

Our in-house design and development team works exclusively in medical communications and produce cutting-edge interactive media for our global clients and their consumers. Our extensive in-house scientific expertise, which spans a wide spectrum of therapy areas, complements and enhances our state-of-the-art digital media platforms and programs. These are deployed online, on desktops, on mobile devices, and on exhibit booths—always conforming to regulatory and compliance guidelines.

We can develop for any platform, in any spoken/written language or format, ensuring a seamless, comprehensive, and targeted delivery of scientific data, social networking, web, and video initiatives.

Scientific Data

PAREXEL Digital Media has developed an innovative concept in scientific data presentation. Using our custom-developed interface, we take content-heavy scientific posters and transform them into an interactive, easy-to-navigate, and space-efficient communication channel.

Incorporating ‘rich media’ assets, such as video, animation and audio clips, and links to additional media or research, the interactive poster becomes the ideal vehicle to communicate complex and detailed information. A facility to interview the lead author can be incorporated, helping to bring the data to life.

Web Communities

With the emergence of social media, PAREXEL acknowledges the importance of developing cohesive online communities, to bring together medical, clinical professionals, enabling them to review and interact with the latest scientific information, resources, and data.

Utilizing emerging technologies, such as live and interactive TV-style panel discussions, and incorporating peer-reviewed content, these communities provide a wealth of resources, to enable the direct dissemination of knowledge to specifically targeted audiences, and can become the key online communications portal for a therapy area or product.

E-Learning

As e-learning is a vital aspect of any educational program, we have developed an extensive online application, enabling users to effectively deliver key learning objectives.

Our e-learning platform, which combines video and animated content to present scientific data such as detailed case-studies and Q&A components, engages the user, and empowers them to understand and retain the knowledge being communicated.

With a multi-language facility, and detailed demographic user statistics, our e-learning platform also provides the facility for global reach, and measurable metrics for the users’ communication objectives and future commercial investment.

Apps

The arrival of intelligent smartphones and tablet computers, such as the iPhone and the iPad, has created a new wave of communication streams. Our technical specialists can help users become involved in this innovative market, and a customized App can be constructed to further support product commercialization, and subsequently enhance the communication strategy.

Broadcast Video Production

High quality video is available for all audiences thanks to increased broadband connectivity. PAREXEL takes advantage of this evolution by operating its own high-definition broadcast video production unit to develop dynamic video content.

Our productions range from the simplest of interviews to multi-center satellite broadcasts. Our team works closely with our in-house medical strategists and scientific writers to provide high-quality, robust, engaging, and inventive program content.

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To ensure PAREXEL stays at the forefront of technological advances, we also partner with specialist providers of e-marketing, social networking, adult education, and web analytics. These partnerships ensure that our digital media solutions are pioneering, connect with the audience, and deliver maximum impact.

To learn more about our interactive media products, please contact

Mike Tingey
T. +44 (0) 1903 288190
E. michael.tingey@parexel.com