KOL advocacy

"3D" Approach – Depth, Duration and Diversity

Thought leaders play a pivotal role in shaping scientific and medical understanding and treatment guidelines. PAREXEL Medical Communications employs three fundamental principles that build strong key opinion leader trust and relationships.

• Duration: Multiple contacts over an extended time
• Diversity: Frequent contacts and different activities
• Depth: Quality activities that build over time

These fundamentals ensure that a brand's unique medical profile and value proposition are clearly communicated and understood, and that a robust platform emerges upon which to build strong relationships to achieve change and progress in patient care.

Our expertise delivers integrated programs that identify KOLs and their spheres of influence and facilitate the exchange of data and debate. Services include:

• KOL influence maps
• Advisory boards
• Commissioned journals
• Congress symposia (international and national)
• Consensus statements
• Regional advocacy programs
• Tailored educational initiatives