Payer communications

PAREXEL offers a fully integrated, strategic approach to communicating clinical and economic data to payer audiences and other managed market stakeholders. Our expertise helps sponsors to support their payer customers’ decision-making processes through compelling value arguments and the right evidence.

By bringing together the combined expertise of MedCom and our specialist reimbursement and market access (RMA) consulting team, we create and deliver targeted, payer-focused communications that:

• Demonstrate cost effectiveness and budget impact of a therapy in relation to other products/emerging pipeline entrants
• Compare and differentiate the product/treatment approach from other treatments (CER)
• Create disease state/burden of disease awareness among key stakeholders
• Highlight the drug’s value propositions with regard to safety, efficacy, and direct and indirect costs

Our payer-focused communications strategies include:

Publication plans

• Posters and abstracts at key association meetings
• Review articles
• Original data articles based on economic studies/data analyses
• Supplements to managed care and health economics journals
• Web-based content

Education programs

• Symposia at key payer meetings
• Advisory board meetings
• Mock P&T committee meetings
• Account manager tools