Commercialization strategy services
The New "Make or Break" of Product Success
It has become apparent that regulatory success does not automatically equate to commercial success. To succeed, companies must develop products with a commercialization strategy in place as early in development as possible. This way companies are more likely to achieve competitive advantage and a well defined value proposition for their products.
Developing with reimbursement and market access (RMA) in mind has become the new "make or break" of product commercial success. By understanding market access implications during development companies can design the right trial, create an optimal label, better leverage evidence-based or outcome-based medicine, and eliminate access hurdles by demonstrating patient, payer and provider value. Companies can also align clinical investment to payer reimbursement and patient access trends.
PAREXEL's commercialization services support the evolving needs of Health Economics and Outcomes Research (HEOR), Medical Affairs Marketing, Reimbursement, and Managed Markets functions at biopharmaceutical company organizations. Clients benefit from the access PAREXEL has to a global network of Key Opinion Leaders (KOLs), as well as its database of global clinical trials experience, to assist in the development of effective commercialization strategies.
Designed to meet regional and global client needs, PAREXEL commercialization services include:
- Commercialization, reimbursement and market access strategy
- Payer communications
- Publication strategy
- Global value and Academy of Managed Care Pharmacy (AMCP) dossier development
- Health outcomes analysis and economic modeling
The PAREXEL Commercialization Services team includes experts located across the globe who bring experience to biopharmaceutical companies in the areas of product management, market access, reimbursement and managed markets, as well as health outcomes, economics, and policy development and modeling. The team includes a cadre of former pharmaceutical industry leaders, scientific researchers, regulators and medical writers, as well as product development and management experts. These experts provide solutions for clients that are aligned to the product development lifecycle and life cycle management processes.
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