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How to use evidence-based prioritization

Before a trial has gone too far and too much money has already been spent, evidence-based prioritization helps to identify the right product for the right indication. This minimizes investment risks and avoids unnecessary competition.

Predicting the success of the entire drug discovery process using an evidence-based approach at the start of development can inform trial design, feasibility and commercial strategy. 

This exercise prevents:

• Competition at the reimbursement stage 

• Missed collaboration opportunities

• Investment risk 


This exercise identifies: 

• Potential market size 

• Likely competitor developments 

• Information already known about a particular compound’s safety 

Article: Compound Interest - Evidence-Based Prioritization

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