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How to use market access data for successful product launch

At the start of any drug development process, commercialization and market access should be at the heart of the trial design and strategy. Sponsors that adopt this mind-set are succeeding in their reimbursement efforts.

Market access helps inform clinical development decisions at key milestones and can alter the drug development pathway. Considering market access and openly debating concerns as early as the product inception stage can be a huge culture change for some biotech and pharmaceutical companies, but it can provide huge time savings on the route to commercialization. 

Article: Market Access Data - Fuel for Successful Product Launches

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