PAREXEL® Access eHub:

Value Through Evidence

Back to Content Hub

Action through engagement: patient-centric digital strategies

As more people turn to social media and the internet for healthcare information, it is vital that Clinical Research Organizations (CROs) utilize digital strategies to engage participants and help clinical trials reach their enrolment targets.

Advances in cellphone technology, ease of access to the internet and the emergence of social media have revolutionized the way in which participants are recruited to clinical trials.

White Paper: Patient-centric Digital Strategies

Share this: