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Three strategies for articulating a coherent product value story

Articulating a coherent product value story from the start of development can help companies attract investors.

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Translating brilliant science into a reimbursable, commercially competitive product is a multidisciplinary challenge, not just a scientific one. Articulating a coherent product value story from the start of development can help companies raise funds from investors, make smarter development decisions, gain market share, and win reimbursement.