You now have access to all the content in the PAREXEL Access Hub. We look forward to engaging with you.
We will be in touch shortly.
Please complete our registration form to continue.
Products launched without the management structure needed to create alignment in external value communications can fail in today’s marketplace. A weak or unfocused Value Story can lead to confusion about (and potentially a lack of belief in) the value of a product.
A successful product launch demands intense early engagement with an array of stakeholders beyond regulators and payers. These include patient advocacy groups, health technology assessment agencies, international opinion leaders, and prescribing physicians, to name just a few.
This article looks at how to develop an integrated program that coordinates evidence generation, connects work streams, and ensures consistency in communicating value to stakeholders.
Advances in cellphone technology, ease of access to the internet and the emergence of social media have revolutionized…
The stakeholder landscape has grown more complex and crowded. Failure to capture second order constituencies in many…
Early Planning & Modelling
Regulatory & Payer Submissions