Branding and Creative Strategy
PAREXEL®'s Creative group conceptualizes and develops unique, inspiring concepts and designs that connect key scientific, disease area or marketing messages to your audience.
We approach every brief uniquely, working to fully understand your scientific and communication objectives.
We provide you with targeted, meaningful creative solutions that increase uptake and accelerate learning potential across multiple channels and a wide variety of audiences.
Study Branding and Patient Communication
Our unique approach to creative strategy and study branding centres on understanding the 'real' patient, how they feel about their condition and the challenges they face and on getting to the 'core' of what life is really like.
This enables us to create truly global connected study branding and campaigns that speak clearly and empathetically to each patient as an individual. This strong understanding leads to enhanced recruitment, loyalty and retention which supports the entire study community through the lifecycle of the study.
Each creative concept is unique to your study objectives, protocol requirements and patient needs and is fully adaptable across all media and platforms.