Expert Identification and Engagement
Strong expert engagement to assess the current behaviors and attitudes of the various stakeholders is pivotal in shaping scientific and clinical understanding of your product’s value proposition. PAREXEL’s cross-functional expertise offers a far-reaching network of internal and external consultants and services that encompasses the full spectrum of communications channels. We deploy this expertise on your behalf to extend your outreach and strengthen your relationship within scientific, clinical, payer, patient, and other health care expert communities.
Our expert engagement programs are driven by fundamental principles.
Our services include expert identification and influence mapping as well as fully compliant, integrated outreach and engagement programs and tactics, including advisory boards, publication and congress activities, disease awareness, and/or tailored educational initiatives at the global and/or regional level. Our programs include multiple opportunities for feedback and debate in order to harness and leverage expert opinion to best effect.