PAREXEL offers a fully integrated, strategic approach to communicating clinical and economic data to payer audiences and other managed market stakeholders through our payer communications services. Our experts will help you support your payer customers’ decision-making processes with compelling value arguments and the right evidence.
Leveraging the combined expertise of our medical communications and specialist market access consulting teams, we create and deliver targeted, payer-focused communications and tactics that:
- Create understanding of unmet needs with key payer and influencer audiences
- Gather and harness payer audience insights
- Demonstrate cost effectiveness and budget impact of your product in relation to existing and emerging therapies
- Compare and differentiate your product/approach with other treatments
- Highlight your product’s overall value proposition