Event
Chief Patient Officer
July 11 - July 12, 2025
Boston, Mass.
Event
July 11 - July 12, 2025
Boston, Mass.
The Chief Patient Officer (CPO) 2025 event is a focused gathering for leaders dedicated to enhancing patient-centricity in the biopharmaceutical and healthcare industries. It serves as a platform to discuss and share strategies for integrating the patient voice across drug development, clinical trials, and patient engagement initiatives, aiming to improve patient experiences and outcomes in the evolving healthcare landscape of 2025.
Join Parexel at the event and hear our experts speak!
Stacy Hurt, M.H.A., M.B.A.
Chief Patient Officer
Tuesday, July 22 at 8:45a.m.
Moderator
Title – Effectively Communicate the Value of Patient Advocacy Enterprise-Wide
It is crucial for those leading patient advocacy to effectively communicate value and mission alignment enterprise-wide. Discover tips for strategic, good messaging that positions advocacy as an equal player and understand what matters to the business.
Leslie Ives
Tuesday, July 22 at 10:45a.m.
Title: Site-Centric Success: Revolutionizing Patient Recruitment Through Investigative Site Engagement
Investigative sites have a direct relationship with patients, yet their feedback is not always considered when developing patient recruitment strategies. Instead, sites are prescribed patient recruitment tactics and resources that don’t effectively engage their patients. By leveraging the expertise that investigative sites bring as well as their access to direct patient feedback, we can co-create customized patient recruitment strategies that are more successful, reduce costly patient enrollment delays and create a better experience for patients.
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