For years, Sara worked in a hospital, making care possible for others. Now, after being diagnosed with breast cancer, she was the one in need of care.
You’ve conducted the trials, gathered the evidence, substantiated value for regulators, and operationalized your market access strategy. Now let’s take your value messages to market.
Parexel combines therapeutic expertise with proprietary multi-channel solutions to develop communications and field programs that translate evidence of product value into comprehensive industry-compliant communications.
Our team crafts authentic stories that are as simple and compelling as they are scientifically valid. With the patient voice deeply rooted in our culture, it’s also a prominent feature in our communications strategies.
We build robust scientific communications platforms that creatively deliver on clearly articulated objectives:
Strengthening relationships with scientific, medical, payer, and other healthcare expert communities is key to shaping an understanding of product value and unmet need. Events hosted for information exchange and relationship-building are key in this regard, and our extensive experience includes advisory boards, steering committees, symposia, expert forums, global investigator meetings, and educational webinars.
We promote ongoing scientific dialogue and engagement at every stage of development, whether at an investigator meeting or through study materials. The aim is not only to educate, enroll and retain sites, but also to drive interest and build a sense of community.
Patient engagement specialists collaborate regularly with patients and caregivers through our Patient Advisory Council. Their insights enable us to create educational programs and materials that are accessible to diverse patient populations and that truly resonate.
Presenting clinical and real-world evidence through peer-reviewed publications is essential to broadly communicating the value of your product. Parexel is a publications powerhouse. Our highly skilled medical writers, many of whom are active members of the International Society of Medical Publication Professionals (ISMPP), are experts in streamlining complex data. In the past five years, we’ve created and managed over 120 strategic publication plans, including the development of hundreds of congress publications and manuscripts.
We offer tailored, on-the-ground capabilities that take you from planning and development through commercialization, no matter your size, with:
Our industry-recognized bench of talent, ready to support your efforts, includes the following:
Keep your trial moving forward by engaging in cross-functional collaboration addressing patient, site, and study needs, cultivating peer-to-peer relationships to uncover actionable insights, and delivering tailored and timely solutions to make your company the partner of choice for investigators.
Engage with stakeholder audiences in the full spectrum of scientific exchange, including awareness of clinical trials, new approaches to disease management, and new product introductions and expansions, delivering value-based discussions validated through clinical evidence and comparative data presentations.
Provide regional and community-level HCPs with educational support, including in-services, technical training, and clinical reinforcement messaging.
Convey the clinical utility of an asset and support the value proposition as to why it should be positively viewed by payers.
Provide hands-on training for products, devices, and education on the disease management tools used to diagnose and treat chronic conditions.
Visit The Medical Affairs Company website