Darcy Krzynowek

Darcy Krzynowek

Darcy Krzynowek

Vice President, Health Advances

Darcy has 20 years of strategic healthcare consulting experience, having advised medical device, biopharma, and diagnostic clients in the areas of new product development, market access and commercialization strategies.

At Health Advances, Darcy partners with clients to create and capture the full value of their medical devices, supplies, and services in acute, ambulatory, and home settings globally. With expertise across multiple therapeutic areas, she has particular interest in wound care, vascular access, surgical devices and supplies, and other hospital-based equipment.

Work Experience

Prior to Health Advances, Darcy was a Principal in GfK’s Market Access Practice, co-leading the Medical Device Center of Excellence. In this role, Darcy led projects related to coding, coverage, reimbursement, and pricing strategies as well as the development of tactical materials to convey value for medical devices and prophylactic vaccines. She has extensive experience in primary and secondary market research to support evidence planning, value story development, pricing and forecasting. She has also held consulting roles with increasing responsibility at Abt Associates, Arthur D. Little and Decision Resources Group (DRG) Consulting.


Darcy earned a BA in psychology from Bates College.

Connect With Me

We are always available for a conversation.