Case study: Overcoming patient concerns and accelerating enrollment in a hard-to-recruit autoimmune study
A complex autoimmune study in China required rapid recruitment while addressing significant gender imbalance and patient concerns around study procedures and safety. Parexel combined a targeted 2 month digital campaign, customized site training, and dedicated patient support, accelerating enrollment to completion in 5 months (1.5 months ahead of schedule) and directly contributing to 33% of all female participants.
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