Oncology
For years, Sara worked in a hospital, making care possible for others. Now, after being diagnosed with breast cancer, she was the one in need of care.
Three strategies for articulating a coherent product value story
Translating brilliant science into a reimbursable, commercially competitive product is a multidisciplinary challenge, not just a scientific one. Articulating a coherent product value story from the start of development can help companies raise funds from investors, make smarter development decisions, gain market share, and win reimbursement.
This article covers our top three strategies to prime your product for commercial success.