How biotechs can strengthen their value story with advanced analytics
Small and emerging companies must make big decisions about what to do with their assets early in development. Should they seek venture capital (VC) funding to develop a product themselves or seek a partner once it shows clinical activity? They need to know their product candidate’s value and commercial viability to make the right decision, including the market size, growth and revenue potential.
Recent advances in machine learning and predictive analytics have empowered health economics and outcomes research (HEOR). Sophisticated tools are now available to help build a data-driven value story that can help attract investors and partners, convince payers, and benefit patients. Here are five ways biotech companies can enhance their value story with advanced analytics.
Related Insights
Blog
Using ethical AI to streamline HEOR
Jan 26, 2024
Playbook
Are you using real-world evidence?
Feb 1, 2023
Article
Three strategies for articulating a coherent product value story
Dec 18, 2021
Article
Near-term strategies for biotech drug developers facing shifting healthcare dynamics
Feb 14, 2024
Whitepaper
Employing Bayesian survival and cost-effectiveness modelling for more informed healthcare decision-making: Practical overview and current perspectives
Mar 28, 2025
Blog
Digital Biomarkers – The Future of Precision Medicine
Jul 21, 2022
Article
How emerging biotechs can enter the Chinese market and prosper
Jan 18, 2022
Podcast
Funding Biotech Innovation: How to Attract Investors
Jan 18, 2022
Blog
Three Ways Early-Stage Companies Can Attract Investors
Feb 3, 2022
Blog
Pragmatic Trials: Targeting evidence generation to inform market access and meet payers’ needs
Feb 8, 2022
Article
Getting to ‘No’ fast is more important when you are small
Mar 4, 2022
Whitepaper
Overview of China's Market Approval Policy Med Insurance Payment System
Apr 7, 2022
Related Insights
Blog
Using ethical AI to streamline HEOR
Jan 26, 2024
Playbook
Are you using real-world evidence?
Feb 1, 2023
Article
Three strategies for articulating a coherent product value story
Dec 18, 2021
Article
Near-term strategies for biotech drug developers facing shifting healthcare dynamics
Feb 14, 2024
Whitepaper
Employing Bayesian survival and cost-effectiveness modelling for more informed healthcare decision-making: Practical overview and current perspectives
Mar 28, 2025
Blog
Digital Biomarkers – The Future of Precision Medicine
Jul 21, 2022
Article
How emerging biotechs can enter the Chinese market and prosper
Jan 18, 2022
Podcast
Funding Biotech Innovation: How to Attract Investors
Jan 18, 2022
Blog
Three Ways Early-Stage Companies Can Attract Investors
Feb 3, 2022
Blog
Pragmatic Trials: Targeting evidence generation to inform market access and meet payers’ needs
Feb 8, 2022
Article
Getting to ‘No’ fast is more important when you are small
Mar 4, 2022
Whitepaper
Overview of China's Market Approval Policy Med Insurance Payment System
Apr 7, 2022