Medical Communications

Engaging those that matter most

Engagement is more than just communication; it’s a connection with data that has meaning. At Parexel, we combine therapeutic expertise with creative solutions to tell an authentic story that is as simple and compelling as it is scientifically sound—strongly connecting your product with the needs of patients, their caregivers, and physicians, engaging them at every step. 

Conveying value at every step with a sound communications strategy

With first-hand insights from our patient and physician partnerships, we develop a targeted communications strategy that engages all stakeholders at each step of your journey. Our comprehensive portfolio leverages the power of Parexel’s renowned therapeutic, clinical development, regulatory and market access expertise. We can help you build a robust scientific communication platform (SCP) and incorporate that into a carefully thought-out strategy that delivers on clearly articulated objectives.

Creating positive perceptions with experts

Strengthening your relationships with scientific, medical, payer and other healthcare expert communities is a key element of our offering, helping you shape understanding of your product and the unmet needs it addresses.

Events for information exchange and relationship-building are key to meeting your objectives. Our global team manages all aspects of event execution, from identifying and engaging the right opinion leaders to designing the agenda and optimizing the participant experience. Our extensive experience includes:

• Advisory boards
• Steering committees
• Symposia
• Expert forums
• Global investigator meetings
• Educational webinars

Driving engagement with patients and sites

To elevate the patient’s voice, our Patient Engagement Specialists regularly collaborate with patients and caregivers through Parexel’s Patient Advisory Council. Their insight enables us to create educational materials that are accessible to diverse patient populations and truly resonate.

To capture attention and commitment from busy sites, we promote ongoing scientific dialogue and engagement at every stage, whether at an investigator meeting or through study materials. The aim is not only help to educate, enrol and retain sites, but also to generate a compelling creative concept to drive interest and a sense of community.

Presenting clinical results through compelling publications

Presenting clinical and real-world evidence through peer-reviewed publications is essential to broadly communicating the value of your product. With over 30 years of experience in strategic publication planning across many therapeutic areas, Parexel is a publications powerhouse.

Our highly skilled medical writers, many of whom are active members of the International Society of Medical Publication Professionals (ISMPP), are expert in streamlining complex data. In the past five years, we have created and managed over 120 strategic publication plans, including the development of hundreds of congress publications and manuscripts.